1999年获复旦大学经济学学士，2003年获英国诺丁汉大学市场营销学硕士，2006年获中国社会科学院工商管理博士，2006年起在复旦大学旅游学系任教，2018年晋升教授。发表中英文论文100多篇，多篇ESI全球高被引论文，出版专著译著编著10本。主持国家社科重大项目子课题，国家社科面上项目，教育部人文社科项目等国家级省部级课题20余项，担任多本SSCI、CSSCI学术期刊领域主编、客座主编、编委、审稿人，担任多个省、市智库专家。

中国旅游研究院文化与旅游品牌研究基地主任，首席专家

书画数字化文化和旅游部技术创新中心副主任

国际旅游学会常务副秘书长

甘肃省“飞天学者”

教育部中国教育发展战略学会乡村振兴专业委员会委员

中国地理学会旅游地理专业委员会委员

中国文化娱乐行业协会智慧旅游沉浸式专业委员会顾问委员

文旅部、商务部、海南、江西、新疆、贵州等十余个省部专家顾问

复旦大学2025卓越人才计划

英国Emerald出版社年度最佳作者贡献奖

论文：

1.Li Y., Liang J., Huang J., Shen H.*, Li X., Law A. 2024.“Evaluating tourist perceptions of architectural heritage values at a World Heritage Site in South-East China: The case of Gulangyu Island”. Journal of Hospitality and Tourism Management（SSCI），60:127-140. https://doi.org/10.1016/j.jhtm.2024.06.018

2.Yang, Y. & Shen, H*. (2024). “Digital marketing practices in tourism: advances in the cultural heritage of China”, Handbook of Experience Science, pp.222-236. ISBN 978-1-80392-690-2 (eBook), Edward Elgar Publishing, Massachusetts, USA.

3.Zhang, H., Wang, J., Jiang, N., Shen, H*. (2023). Research on the influence of Cultural Heritage Tourism on national Tourism Image and Cultural Identity of Chinese youth, Advances in Hospitality and Leisure (ESCI), 16:151-162.

4.Li, Y. Guo, J., Zhao, L. & Shen, H*. (2023). “Research on the spatial-temporal pattern and spatial spillover effect of tourism based on mobile signaling and POIs data:a case study of Xiamen city, southeast China”, Asia Pacific Journal of Tourism Research (SSCI), 27:10,1052-1070, DOI: 10.1080/10941665.2022.2152357

5.Yang, Y., Wang, Z., Shen, H*. & Jiang, N. (2023).“The Impact of Emotional Experience on Tourists’Cultural Identity and Behavior in the Cultural Heritage Tourism Context: An Empirical Study on Dunhuang Mogao Grottoes”, Sustainability (SSCI), 15, 8823, doi.org/10.3390/su15118823

6.Liu, X., Shi, Y., Xue, N. & Shen, H*. (2022). “The impact of time pressure on impulsive buying: The moderating role of consumption type”, Tourism Management (SSCI), Vol. 91, doi.org/10.1016/j.tourman.2022.104505

7.Hu, F. & Shen, H*. (2022). “Destination food image: A systematic literature review to assess future perspectives”, Chinese Outbound Tourist Behaviour: An International Perspective, Routledge Press, New York.

8.Hu, F. & Shen, H*. (2021). “Memorable Tourism Experiences, Destination Image, Satisfaction And Revisit Intention Of Chinese Outbound Tourists To South Pacific Islands”, Advances in Hospitality and Leisure (ESCI), Vol. 17: 112–127.

9.Han Shen & Geoffrey Wall (2021) Social media, space and leisure in small cities, Asia Pacific Journal of Tourism Research (SSCI), 26:2, 73-80, DOI: 10.1080/10941665.2020.1859057

10.Shen, H., Wu, L., Yi, S. & Xue, L. (2020), “The effect of online interaction and trust on consumer’s value co-creation behavior in Chinese online travel community”, Journal of Tourism and Travel Marketing (SSCI), Vol. 37, No. 4. pp.418-428.

11.Wu, L., Fan, A., Shen, H.* (2020), "Embracing the Future: New Technology and the Mediated Chinese Tourists", Journal of China Travel Research (ESCI), Vol. 16, No. 4, pp. 487-493.

12.Li, M., Huang, X., Shen, H.* (2020), "Travel and lifestyle", Journal of Tourism and Travel Marketing (SSCI), Vol. 37, No. 5, pp. 533-534.

13.Li, Y., Yang, L, Shen, H.*, Wu, Z. (2019),“Modelling intra-destination travel behaviour of tourists through spatio-temporal analysis”, Journal of Destination Management and Marketing (SSCI), Vol. 11, No. 3, pp.260-269.

14.Fan, A., Shen, H.*, Wu, L., & Mattila, A. (2019),“Whom do we trust? Cultural differences in consumer responses to online recommendations”, International Journal of Contemporary Hospitality Management (SSCI), Vol. 30 No. 4, pp. 1283-1291.

著作：

15.Shen, H. , Fan, A. & Wu, L. New Technology and the Mediated Chinese Tourists.HBK 978-1-032-49148-6, PBK 978-1-032-49149-3, eBook 978-1-003-39234-7, Routledge Press, London & New York, Taylor & Francis Publishing House, 2023.

16.张广瑞，沈涵.《过度旅游及其治理》（《旅游规划与设计》特刊）[M],中国建筑工业出版社，2021.

17.Li, M., Shen, H. & Huang, X. Travel and Lifestyle,ISBN978-1-032-15371-1, Routledge Press, London, 2021.

18.Shen, H. & Geoffrey Wall. Tourism in Small Cities: Development, Marketing and Sustainability. ISBN174-1-6507, Taylor & Francis Publishing House, London, 2020.

基金课题：

19.中国传统音乐提升中国国家形象感知的作用机制与实现路径研究,国家社科基金面上项目

20.敦煌文化遗产的体验创新与文化传承，2023年教育部中国专业学位案例中心重大项目

21.泉州文旅品牌影响力研究，中国旅游研究院、福建省文化和旅游厅、泉州市人民政府联合课题

22.世界旅游经济趋势研究（2021），世界旅游城市联盟（WTCF）咨询课题

23.乡村民宿驱动的文旅产业效能提升和乡村经济转型研究，2020年教育部中国专业学位案例中心重大项目

24.地方游历促进华裔青少年文化认同和爱国情感的影响机制研究，2020年上海市社科规划一般课题

25.文化和旅游融合发展市场主体建设研究，国家社科基金重大项目

26.中国历史文化名城的旅游开发，上海市教委留学生全英文示范课程，上海市教委

27.全球城市旅游发展指数研究，2019年上海市人民政府决策咨询课题

28.世界旅游经济趋势研究（2019），世界旅游城市联盟（WTCF）咨询课题

HanShen, Ph.D., CHE

Professor

Tourism Department

FudanUniversity,Shanghai,China

ProfessorHan Shenis a professor of Tourism Management atFudanUniversity. She is theDirector of Culture and Tourism Brand Studies Base, the Academy of Tourism Research Institute (Data Center of the Ministry of Culture and Tourism of China). Deputy Director of the Technology Innovation Center of Calligraphy and Painting Digitization, the Ministry of Culture and Tourism of China. Committee Member of Geographical Society of China, Consultant Member of Professional Committee of Smart & Immersive Tourism of China Culture and Entertainment Industry Association.Co-founder of China TourismBehavior ResearchAcademic Alliance, Guest Researcher of the China Academy of SocialSciences.

Dr.Shen’s expertise area is consumer behavior,servicemarketing and management,destinationmarketing andbranding. She has published more than100 academic research papersand 10 academic monographs.She has conducted 20 research grants at national and provincial levels as Principle Investigator, and more than 30 research grants as Co-PI. Dr. Shen serves as the chief editor, guest chief editor, editorial board, reviewer of several SSCI and CSSCI academic journals, she is also a member of many think tanks in China, and serves as the Tourism Expert for many provincial governments. She is the forum planner of the World Culture & Tourism Conference, Asia-Pacific Tourism Forum, Maritime Silk Road Summit Forum, etc.

Dr.Shenis honored with the “OutstandingTalentofFudan University 2025”, “Expert of Tourism” by the Ministry of Culture and Tourism of China. She won the“Best Author Contribution Award” bythe Emerald PublishingGroup in 2016,andmanybest paper awards.She also achievedthe national MTAExcellentCaseAward andModel Teaching Course Award by the Ministry of Educationof China andShanghai Education Commission.